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Toby Craig is reportedly set to be the brand new chief communications officer on the Manchester United.
INEOS accomplished the 25% takeover of the membership in December and set to work instantly, finishing up an audit on how the membership was being run underneath the Glazers.
Clearly, they haven’t been too impressed as they’ve already made widespread adjustments behind the scenes and this doesn’t look like slowing down anytime quickly.
Unpopular figures linked to the earlier Glazer regime like John Murtough and Richard Arnold have already jumped ship or been pushed overboard and quite a few new figures have been introduced in.
Sir Dave Brailsford and Jean-Claude Blanc joined the board again in December and the latter has been appearing as interim CEO till Omar Berrada joins in mid-July when his gardening go away is up at Manchester Metropolis.
Jason Wilcox was additionally appointed technical director and a deal was struck with Dan Ashworth to turn out to be the brand new sporting director, however he’s nonetheless combating it out with Newcastle United within the courts.
The Every day Mail has now reported that “Toby Craig, previously of Chelsea and Manchester Metropolis, is to turn out to be Previous Trafford’s new chief communications officer.”
“Craig, who labored with incoming chief government Omar Berrada on the Etihad Stadium, will exchange the outgoing Ellie Norman.”
“Craig spent eight years at Metropolis earlier than leaving his position as director of company affairs to go to Stamford Bridge in September 2022. He departed Chelsea, the place he was director of communications and public affairs, on the finish of final 12 months.”
The brand new communications officer will report on to his former colleague Berrada however will begin on Wednesday as an alternative of mid-July.
There’s additionally to be a reshaping of the position as Norman primarily targeted “advertising, model, content material and fan engagement,” whereas “Craig’s focus is prone to encompass communications and public affairs.”
This could due to this fact be seen as one other step ahead in INEOS’ promised route of centring the membership’s give attention to soccer issues quite than company ones.
