TikTok has been useful in rising manufacturers since its creation – which is why the app is selecting to current the TikTok Influential Awards.
On Tuesday, June 18, TikTok and Influential, an AI-powered know-how and the most important influencer advertising and marketing firm on the planet, hosted the TikTok Influential Awards throughout the Cannes Lions pageant. The occasion, hosted by TikTok star Josh Richards, introduced awards to model CMOs who’ve used TikTok as core to their technique.
“At Influential, we imagine that creators play a key function in serving to manufacturers discover their voice,” Ryan Detert, CEO of Influential, shared in a press launch. “We’re so excited to be presenting the TikTok Influential Awards at Influential Seashore throughout Cannes this yr to have a good time among the greatest CMOs which have really leaned into tendencies and are working their model and promoting methods as TikTok first.”
The World Head of Advertising Partnerships and Trade Schooling at TikTok, Melissa Yang, additionally echoed Detert’s assertion including that TikTok is “redefining leisure and permitting manufacturers the area to be artistic and revolutionary storytellers.”
“Manufacturers are constantly pushing the envelope and creating partaking, enjoyable and impactful content material that really resonates with the TikTok neighborhood and drives motion,” she stated in a press release. “We’re honored to accomplice with Influential to have a good time these manufacturers and CMOs who’re pushing the boundaries and creating really entertaining content material on TikTok.”
On the two-hour awards ceremony at Influential Seashore, TikTok stars on the app together with Natalie Mariduena, Matt Steffanina, Steven He, Rapping Chef, Ian Boggs, Leo González, Avani Gregg, Madi Monroe, McKenzie Brooke, Ali Chebbani and Markell Washington introduced awards to the highest CMOs in 12 totally different classes: Vibey, Sheesh, Sturdy POV, Shooketh, GOAT, Fundamental Character, Hearth Inexperienced Flag, PeriodT, No Cap, Lease-Free and Drip.
Esi Eggleston, the CMO of Unilever, took dwelling the Vibey award for protecting their Manufacturers TikTok well-known, whereas Tammy Henault, the CMO of the NBA, acquired the SHEESH award for the CMO who delivers continuous motion and unforgettable moments.
A number of different CMOs introduced dwelling trophies from the ceremony together with the CMO of J.M. Smucker Firm, Gall Hollander, for Sturdy POV, the CMO of Campbell Soup Firm, Linda Lee, for the Shooketh award, the CMO of the NFL, Tim Ellis, for the GOAT award, the Head of Built-in Media at Nike, Catherina Kowsoloea, for the Fundamental Character award, the CMO of Ulta, Michelle Crossan-Matos, for the Hearth award, the CMO of Chime, Vineet Mehra, for the Inexperienced Flag award, the CMO of e.l.f., Kory Marchisotto for PeriodT, the CMO of Doordash, Kofi Amoo-Gottfried, for the No Cap award, the CMO of Hilton, Mark Weinstein for the Lease-Free award and the CMO of American Eagle Outfitters, Craig Brommers, for the Drip award.
