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The New Clear Mascara Gwyneth’s Obsessed With

Printed on: June 16, 2024

Most of Gwyneth’s mascara expertise has been on the crimson carpet, in motion pictures, or at massive occasions. “While you want a very main mascara—as I do on the crimson carpet—you want one, however I’d by no means discovered a clear one which did the job,” she says. “And day-to-day, I don’t usually desire a dramatic look. What I do need is full, outlined, healthy-looking lashes.”

Making a does-it-all clear mascara (clear is particularly vital with mascara, as your eyes are a direct portal into your physique) was a journey. However we did it: The brand new Featherlash Lifting Serum Mascara is a therapy serum and plush, blackest-black, tremendous defining mascara in a single.

“What I like is you are able to do one coat for on a regular basis conditions after which three or 4 for giant occasions in your life,” says Gwyneth.

Combining the perfect of each colour and care, the mascara-meets-lash-serum helps lash well being whereas it offers you inky-black, lifted, ultraconditioned lashes. And the patented brush will get at each lash for a wide-awake look.

goop magnificence

Featherlash Lifting Serum Mascara

goop, $28/$25 with subscription

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I’m amazed this components is clear. Your lashes simply look unbelievable—lush, inky-black, by no means smudgy. And it’s a full-on therapy serum, too. I’m obsessed.”

—Gwyneth

immediate advantages

Builds for Lifted, Volumized, Longer-Wanting Lashes

Lush, inky-black, and smudgeless: The mascara wakes up your entire face, whether or not you want a pure look or an excellent flirty one. A single coat delivers natural-looking definition straight away; additional coats up the drama considerably. The patented tapered brush will get to even tiny nook lashes to outline and open up the eyes.

97%

mentioned their lashes seemed immediately lifted and volumized.*

94%

mentioned their lashes seemed twice as lengthy.*

94%

mentioned the comb reached each lash.*

97%

mentioned the components lasted all day.*

*Based mostly on a four-week third-party consumer-perception examine of 34 ladies ages 30 to 55.

The Magic Mixture: Brush + Components

Made with a singular patented tri-cut brush with a tapered finish and a large finish, Featherlash defines, lifts, and will get each lash (because it treats) for stunning definition that lasts all day. It’s additionally remarkably simple to construct and take away.

woman after featherlash lifting serum mascara

long-term advantages

Longer, Fuller, Stronger Lashes

Our light-weight clear components is made up of Widelash (a potent biotin-peptide advanced with provitamin B5), Tahitian microalgae (clinically confirmed to reinforce lash density), and vitamin E (to situation lashes). It nourishes to assist hair progress for gentle, healthy-looking lashes. And it’s ophthalmologist and dermatologist examined.

Layers beautifully depending on how much drama you want.

Easy to apply no matter what eye shape you have.

At goop, Make-up Is Additionally Pores and skin Care

We needed make-up that felt luxurious to make use of—and that would nourish our pores and skin within the course of. So we took best-in-class skin-care components and infused them with attractive colours.