AMC Theatres’ dealing with of Taylor Swift and Beyoncé’s live performance movies isn’t precisely music to some followers’ ears.
The theater chain discovered nice success when it partnered with the 2 Grammy winners to launch Taylor Swift: The Eras Tour in October 2023 and Renaissance: A Movie by Beyoncé two months later. However behind the scenes, some Hollywood studios and theater homeowners had been reportedly not blissful that AMC was the one chain to know concerning the existence of each movies upfront, permitting them to place tickets on sale first.
“We couldn’t blow Taylor’s secret, and people theater chains who groused to you? They grossed $100 million in ticket gross sales,” Adam Aron, who serves because the CEO of AMC Theatres, mentioned in an interview with Selection printed on Could 23. “It’s not like they bought diddly.”
However after some “bruised emotions” from studios and different theater homeowners, Selection reported that AMC gave its competitors a super-secret heads-up about Beyoncé’s movie earlier than tickets went on sale.
“Not less than half a dozen film circuits leaked the information,” Aron mentioned. “Beyoncé was significantly eager about not doing the film in any respect as a result of the key was blown. So, they didn’t hold their phrase.”
The corporate’s choice to seemingly share the information of Beyoncé’s live performance movie with its opponents whereas retaining Swift’s film prime secret is sparking outrage from the BeyHive.
“Beyoncé ought to NEVER conduct enterprise with AMC Theatres once more. The CEO of @AMCTheatres intentionally leaked data to their competitors concerning the RENAISSANCE Movie earlier than tickets went on sale due to harm emotions,” one fan wrote through X on Could 23. “He did NOT respect Beyoncé sufficient to carry up his facet of the enterprise settlement and as a substitute determined to run his mouth.”
One other consumer wrote, “I don’t count on Beyoncé to ever work with AMC theatres ever once more. That was very unprofessional.”
Us Weekly has reached out to Beyoncé and Swift’s groups for remark.
Beforehand, the “Loopy in Love” singer thanked the film chain for its assist of the film.
“I’m so deeply grateful to AMC and each group member who labored so exhausting on this movie,” she wrote through Instagram in December 2023. “I simply can’t thank all of you sufficient on your assist. It was one of many hardest issues I’ve ever achieved due to the quick flip round time. I virtually slept within the edit, colour, and blend classes. The race towards time continued with a purpose to get this movie out so rapidly. But it surely was so value all of the grind.”
In response to Aron, each live performance movies had been thought of a hit on the field workplace. Consequently, the CEO expects AMC will unveil “two to a few” live performance movies a 12 months going ahead.