Travis Kelce and his brother, Jason Kelce, have welcomed new followers of their podcast with open arms, however they aren’t straying too removed from their OG “New Heights” listeners.
The siblings mentioned their rise to the highest of the podcast charts whereas talking on the 2024 Cannes Lions Competition on Thursday, June 20. “The demographic of the present has shifted,” Jason, 36, teased because the viewers laughed. (Whereas she wasn’t talked about instantly, it’s doubtless the panel was referring to the affect of Travis’ girlfriend, Taylor Swift, and her followers on the listenership.)
When requested whether or not the change has given him and Travis, 34, extra “freedom” in what they discuss on the air, Jason stated, “Completely.”
He elaborated, “I feel, you realize, we wanna watch out to essentially keep loyal to the individuals who have tuned in from day one. We all know that plenty of the blokes tuning in — and girls tuning in — are diehard soccer followers and so they need that content material.”
In accordance with Jason, “New Heights” has all the time had a little bit of a “life-style” facet together with sports activities evaluation. “We discuss our lives,” he defined. “However now, it’s actually increasing.”
The previous Philadelphia Eagles heart famous that the change has been “enjoyable” as a result of he will get to incorporate his household — spouse Kylie Kelce and daughters Wyatt, 4, Ellie, 3, and Bennett, 16 months — into extra episodes. He’s additionally beloved seeing how Travis’ relationship with Swift, 34, has impressed extra younger ladies and girls to take curiosity in soccer.
Jason & Travis speaking in regards to the demographic of New Heights has modified ♥️♥️ pic.twitter.com/PMzriA4xQH
— 🏈👑 (@TayvisHaze) June 20, 2024
“In some methods, you realize, the present and every thing that’s transpired over the previous yr has given causes for women to become involved in a sport the place beforehand there wasn’t that a lot curiosity,” Jason continued. “Swiftly, dads are hanging out with daughters. There’s worlds colliding, and our present will get to be one other place the place these worlds collide, which is superior.”
Travis identified that the cohosts need their followers to be proud of every episode. “You gotta take heed to your viewers,” he stated. “It’s important to take heed to the feedback and your demographic and see who you’re speaking to.”
A brand new wave of followers have fallen for the Kelce household since Travis started relationship Swift final summer season. All through the pair’s romance, Jason has stirred the pot on “New Heights,” usually asking for particulars in regards to the couple’s public outings and sending like to the Swifties. The duo’s love story even started on an episode of the podcast.
“This all began when Travis very adorably put me on blast on his podcast, which I assumed was steel as hell,” Swift informed TIME Journal in December 2023, referring to the now-infamous SeatGeek advert the place Travis revealed his unsuccessful try to satisfy Swift at her Eras Tour present in Kansas Metropolis that July. “We began hanging out proper after that. So we truly had a major period of time that nobody knew, which I’m grateful for, as a result of we received to get to know one another.”
The couple went public at a Kansas Metropolis Chiefs recreation in September 2023 and have been going robust ever since. The whole Kelce household has skilled a brand new degree of stardom within the final yr, one thing Jason lately mentioned on the “Whiskey Ginger” podcast.
“Travis and Taylor have taken it to a different degree and that’s an entire different aspect of it,” he stated earlier this month. “Like, Kylie and I feel we’ve it unhealthy after which we go hang around with one in every of them for a second. This can be a complete different scenario right here [and] I don’t even know the best way to, like, you possibly can’t be a standard individual at that time.”