President Biden’s marketing campaign on Monday started its most aggressive effort to model former President Donald J. Trump a felon, with the introduction of a brand new tv commercial that focuses on the presumptive Republican presidential nominee’s legal conviction.
The marketing campaign mentioned the advert can be a part of a $50 million funding in battleground states in June. A rising variety of Democrats have been urging the president to develop into extra aggressive in branding Mr. Trump along with his legal conviction.
“We see Donald Trump for who he’s,” the advert’s narrator states. “He’s been convicted of 34 felonies, discovered responsible for sexual assault and he dedicated monetary fraud.”
The advert concludes by framing the election with the selection the Biden marketing campaign goals to sear into the reminiscence of voters who could also be on the fence about casting a poll for Mr. Biden, whose approval rankings final week reached the bottom level in his presidency.
“This election is between a convicted legal who is barely out for himself and a president who’s combating for your loved ones,” the advert’s narrator states.
Since Mr. Trump’s trial concluded final month, the president’s Democratic allies have been engaged in a broad dialogue about how one can use the New York jury’s choice within the marketing campaign.
Whereas Mr. Trump often bemoans his conviction in rally speeches and on his social media platform, Mr. Biden has for essentially the most half averted the topic, except for an offhand comment at a Connecticut fund-raiser this month. He has not attacked Mr. Trump for his legal conviction in entrance of tv cameras, although surrogates reminiscent of Gov. JB Pritzker of Illinois have proven themselves to be far much less reluctant to take action.
In simply 10 days, Mr. Biden and Mr. Trump will meet for his or her first debate of the marketing campaign, an occasion the president’s workforce hopes will assist cement with voters the concept that the 2024 election is a selection between Mr. Biden and his predecessor.
“Trump approaches the primary debate as a convicted felon who continues to show that he’ll do something and hurt anybody if it means extra energy and vengeance for Donald Trump,” mentioned Michael Tyler, a Biden marketing campaign spokesman. “His whole marketing campaign is an train in revenge and retribution.”
A Trump marketing campaign spokesman mentioned the Biden marketing campaign’s new adverts demonstrated that Mr. Biden had led a coordinated assault towards Mr. Trump — a idea for which there isn’t any proof. Along with the New York case, Mr. Trump has been indicted in two separate federal circumstances and one case in Georgia.
“Joe Biden and his marketing campaign are silly sufficient to focus on how they’ve weaponized the justice system to assault the main presidential candidate and their opponent with the intention to intrude within the election,” mentioned Steven Cheung, a Trump marketing campaign spokesman. “The Biden marketing campaign has spent tens of tens of millions of {dollars} on promoting, but their numbers haven’t modified.”
Mr. Trump has held slim leads over Mr. Biden in most public polling for months, although interviews with almost 2,000 voters who took polls in latest months from The New York Occasions and Siena School discovered a slight shift to Mr. Biden from Mr. Trump after the previous president’s conviction.
